It takes time away from writing. That’s the main drag for me, anyway. Other writers may cite various reasons, things like “I’m not good at marketing, I don’t know how to market, I’m a writer so it’s not my job to market.” Unfortunately, all the reasons in the world, logical or not, aren’t going to erase the fact that no matter how or why we hate to market, we have to do it if we’re to have any hope of being read.
The good news is, technology has vastly improved our venue. Blogging is, at least for the time being, one of the best ways to get the job done. It’s cost effective (free in most cases) and simple to update. We literally have the world at our fingertips. Bringing that world to our virtual doorstep, however, takes a heck of a lot of work. In fact, I’ve found that since I started putting this blog together in September, I’ve had absolutely no time to work on anything else writing-related. I’m still in the process of learning how to get exposure for this site and probably will be for at least the rest of this year. A year I could have spent completing the first draft of a new novel. But every day I have to ask myself, what would be the point of writing another book no one is ever going to read?
I don’t entertain illusions of becoming a bestselling author; those dreams have long passed. All I want now, as I approach my mid 50s, is to develop a following of a few thousand readers—people who enjoy my stories and let me know they’re waiting for me to write another. I’m very a very logic-centered person, so to me that doesn’t sound like an unattainable goal. What I have to do now is find a way to reach those potential readers. As with most things, the key will be persistence.